Innovate to Accelerate

Welcome to Innovate to Accelerate

Hosted by Columbus

Sponsored by Akeneo, Optimizely, Censhare and Tabellae

Thursday, April 23 2026
Silverstone Circuit, UK

Innovate to Accelerate is a collaborative event designed to bring together industry leaders, partners, and innovators to explore forward-thinking strategies, share insights, and drive meaningful business growth. Set in the iconic surroundings of Silverstone, the event offers a unique opportunity to network, showcase your brand, and engage with key stakeholders through curated sessions, presentations, and exhibition spaces. Our goal is to foster innovation, strengthen partnerships, and accelerate success through shared knowledge and collaboration.

Event Agenda

Thursday, April 23 2026

Arrival

Refreshments & networking. Pastries, fruit and yoghurts will be available alongside tea and coffee.

All Attendees

Welcome & Opening Remarks

An introduction to Innovate to Accelerate, including how to navigate the different talk tracks and an introduction to our sponsors.

Henry Anson Innovation and Evolve Stage

Disrupt. Accelerate. Dominate: Winning in a World of Constant Change

The keynote explores how emerging industry and technology trends, driven by AI, agentic systems, and intelligent automation, are reshaping innovation, accelerating disruption, and creating opportunities amid market volatility. Attendees will gain insights into how leading organisations, including Microsoft, leverage these forces to transform business models and drive growth.

Chris Mean Liz Leigh Bowler Innovation and Evolve Stage

Agentic AI

Most organisations are experimenting with AI however, few are extracting real value. Columbus cover where Agentic AI is heading, what's blocking adoption, and how Columbus are helping customers move from interest to impact. Real use cases, honest blockers, and a practical next step.

Fredrick Ahlers Jack Binnall Innovation and Evolve Stage

Morning Break

Tea, coffee and other refreshments available.

All Attendees

Innovation and Evolve Stage

This stage focuses on refining, improving, and scaling existing ideas, products, or services to maximise their impact and long-term value with an emphasis on continuous innovation.

Customer Engagement Stage

This stage focuses on building strong, meaningful relationships with customers by understanding their needs, behaviours, and interactions across the entire journey.

Panel Discussion: What Is The Future of Managed Services?

With the increase of AI-related technology and innovation, what does a future Managed Service model look like? This panel discussion, including customers and Columbus industry-experts, explores how continuous improvement and value-add innovation will be the focus in years to come, moving away from traditional Incident Management models.

Sally Howell James Willett Customers

Personal, purposeful, convenient: What customers expect and what you should do

TBC

Rob Watson Rosie Stano

Optimising operations: Smart factories, Connected data and supply chain integration

TBC

Kevin Bull

Agentic Commerce: From Vision to Execution

TBC

Rob Watson Optimizely

Lunch

Indulge in a variety of street food and desserts while networking with peers, exploring our partner booths, competing on the F1 simulators, or step out onto the balcony to watch a test racing day unfold.

All Attendees

Winning in Motion: From Transformation to Rapid Adaptation

Why traditional transformation is no longer enough in a world of constant change. This session explores how leading organisations are shifting from heavy, episodic change programmes to a more continuous model of innovation, evolution and adaptation. It will introduce a practical way to sense change earlier, focus on what matters, test and learn faster, and turn innovation into real business value without overwhelming the organisation.Ideal for leaders looking to build a business that can keep moving, learning and winning in motion.

Ian Kingstone

What on Earth Is PIM? From Chaos to Clarity: Unlocking Product Data for Real World Value, featuring Slimming World, sponsored by Censhare

Ever wondered how to unlock your product data? PIM might just be the answer.Discover how Product Information Management (PIM) cuts through scattered, inconsistent product data. This session shows how to turn data chaos into clarity, unlocking accuracy, efficiency and real‑world value, with insights from Slimming World on how PIM delivers consistent, trusted information, streamlines processes and strengthens customer experiences.

Tarn Brown Slimming World

Customer spotlight: Origin Enterprises

This session explores how Origin Enterprises transformed its operations through Microsoft Dynamics 365 and partnership with Columbus. It highlights overcoming complex, seasonal challenges, enabling real-time decision-making, automating processes, and building a scalable, data-driven foundation for innovation, efficiency, and long-term sustainability.

Steve Weaver Derek Wilson Luke Bayston

AI in Practice: How We Scaled Copilots, Agents, and Generative Innovation

How we systematically scaled AI adoption across our delivery practice. We'll share how these capabilities now drive AI-assisted development of customer tools and accelerators and how this journey has empowered us to create inspiring 'art of the possible' prototypes that spark new conversations and new value.

Steve Lyon Steve Higgins

Afternoon Break

Coffee and networking

All Attendees

Panel: From Insight to Action, Agentic AI and the Next Era of Intelligent Operations, sponsored by Akeneo

As organisations evolve from data-driven to decision-driven, agentic AI is reshaping how work gets done. This panel explores how autonomous systems can enhance decision-making, accelerate execution, and unlock innovation—while balancing governance, risk, and human oversight in fast-moving, complex environments.

Akeneo Microsoft TBC Innovation and Evolve Stage

Closing Remarks

Wrap up the day with Henry and Chris as they spotlight top insights, actionable takeaways, and the next steps to supercharge your innovation and transformation journey.

Henry Anson Chris Mean Innovation and Evolve Stage

Driving Performance: Leadership, Innovation, and Resilience in Formula 1

This discussion explores Claire Williams' journey into Formula 1 leadership and the challenges of rebuilding team performance. It highlights leadership, resilience, innovation, and data-driven decision-making, alongside fostering culture, meeting relentless deadlines, and driving continuous improvement within regulatory and competitive constraints.

Claire Williams Jessica Gilmore Innovation and Evolve Stage

Featured Speakers

Henry Anson

Event Host

Henry will be opening the event with welcome remarks and introducing the various tracks and partner organisations.

Chris Mean

Chris Mean

CEO Columbus Global

Chris is a visionary leader with over 20 years of experience in technology innovation and business transformation.

Liz Leigh Bowler

Technology Strategist

Nick brings deep expertise in digital transformation and industry trends, helping organisations navigate the new era of technological advancement.

Frederik Ahlers

AI Specialist

Frederik is an expert in agentic AI systems and their practical applications in business environments.

Jack Binnall

Jack Binnall

AI Technology Lead

Jack specialises in implementing AI solutions and understanding their impact on modern business operations.

Rob Watson

Customer Experience Expert

Rob focuses on understanding customer expectations and developing strategies for personalized, purposeful, and convenient customer experiences.

Rosie Stano

Customer Engagement Strategist

Rosie specialises in developing customer engagement strategies that drive meaningful connections and business results.

Sally Howell

Managed Services Director

Sally leads initiatives to maximise value from managed services, with extensive experience in service optimisation and customer success.

Kevin Bull

Operations Technology Expert

Kevin specialises in smart factory implementations, connected data systems, and supply chain integration technologies.

Tarn Brown

Data Strategy Consultant

Tarn focuses on driving customer value through data analytics and insights, with proven success in retail and consumer sectors.

Ian Kingstone

Ian Kingstone

Change Management Expert

Ian specialises in helping organisations navigate change, turning disruption into strategic direction and competitive advantage.

Liz Leigh Bowler

Microsoft Representative

Liz brings Microsoft's perspective on emerging industry trends, AI innovation, and how leading organisations leverage technology to transform business models and drive growth.

James Willett

James Willett

Panel Facilitator

James is responsible for introducing new customers to Columbus whose goal is to get more value/ROI on their "live" Dynamics solutions. He spent several years as Head of Managed Services within the Dynamics Partner channel and also has 20 years of experience within 'end user' companies, including Head of Operations within AB Agri (an ABF company). James will be facilitating this panel discussion on behalf of our specially-invited guests.

Steve Lyon

AI Implementation Lead

Steve leads AI adoption initiatives and shares practical insights on scaling Copilots, agents, and generative innovation across delivery practices and customer solutions.

Steve Higgins

AI Development Specialist

Steve specialises in AI-assisted development and creating innovative prototypes that demonstrate the art of the possible in AI applications and customer tools.

Steve Weaver

Steve Weaver

Columbus - Lead Solution Architect

Over 25 years' experience delivering Enterprise Resource Planning (ERP) solutions across multiple platforms and industries. Proven success leading complex, multi‑application implementations for both domestic and international organisations. Extensive expertise in functional requirements definition, solution architecture, strategic advisory, and continuous improvement across the Microsoft technology stack and wider enterprise ecosystems. With over 18 years at Columbus, Steven currently serves as Lead Solution Architect, heading the Lead Solution Architect team responsible for the delivery of Microsoft Dynamics 365 solutions.

Derek Wilson

Origin Enterprises

Derek provides insights into Origin Enterprises' operational transformation, focusing on real-time decision-making capabilities and process automation achievements.

Luke Bayston

Origin Enterprises

Luke discusses the technical aspects of Origin Enterprises' digital transformation, including system integration challenges and the benefits of their partnership with Columbus.

Claire Williams

Former Formula 1 Team Principal

Claire shares her leadership journey in Formula 1, discussing performance optimisation, resilience, innovation, and data-driven decision-making in high-pressure competitive environments.

Jessica Gilmore

Event Lead & Interviewer

Jessica leads multiple sessions and conducts the exclusive interview with Claire Williams, bringing together insights on leadership, innovation, and business transformation.

Sessions: Multiple sessions including Claire Williams interview (16:00)

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Event Information

Getting There

By Car

Silverstone Circuit is located just off the A43, between Towcester and Brackley. Ample parking is available on-site near Hilton Garden Inn.

Address: Silverstone Circuit, Towcester, NN12 8TN, UK

By Train

The nearest train station is Milton Keynes Central (15 miles).

By Air

Birmingham Airport (45 miles) and London Luton Airport (40 miles) are the closest airports.

Accommodation

For those joining us for the evening and staying overnight, we have booked a hotel room for you at Escapade which is on site at Silverstone.

At 5pm, please make your way back to the registration desks to hand in your headphones and collect your hotel room key card. The Columbus team will be on hand to direct you to Escapade.

Evening Details

Location: Escapade restaurant and bar

Drinks reception: 6:30

3 course meal: 7:30

Bar open until: 1am

Important Notes

  • Badge must be worn at all times
  • Photography allowed except during closed sessions
  • WiFi available throughout the venue
  • Dietary requirements catered for (pre-registered)
  • Event app available for iOS and Android

Health & Safety

  • Emergency exits clearly marked
  • First aid available at all times
  • Security personnel on-site
  • Please report any incidents to staff immediately
  • Assembly point: Main car park entrance

Dress Code

Day: Smart casual

Evening: Smart casual